EFFORTLESS BEACH DAYS
Our mission is to bring comfort and ease to your beach days so you can savor the sun, sand, and create memories with the ones you love. At Beach Now, we believe everyone deserves a touch of luxury at the beach.
Our Story
Lizz Khabazashvili - CEO
Masho Khabazashvili - Co-Owner
Beach Now is a luxury beach concierge company serving the Southern California coastline, delivering seamless, personalized, and anticipatory service down to the finest detail.
Founded in Venice Beach in 2015, Beach Now reflects the vision of Owner & CEO Lizz Khabazashvili and the future shaped alongside her daughter, Masho. With a global perspective, experience in luxury hospitality from The St. Regis, and ongoing studies at Pepperdine, Masho represents the next chapter of the brand built on shared creativity and a deep commitment to the guest experience.
Our vision is simple: to give you more time on the sand and beyond without the hassle.
We thoughtfully select beaches throughout Los Angeles and Orange County known for their natural beauty and vibrant atmosphere, tailoring each experience to your needs. From tide schedules and parking logistics to curated dining partnerships, styling, and on-site coordination, every element is handled with care.
Our signature setups serve as a foundation for intimate gatherings, milestone celebrations, corporate activations, and private VIP experiences. Each is fully customizable, allowing every event to feel intentional, elevated, and uniquely yours.
From first inquiry to departure, Beach Now ensures your experience is refined, seamless, and fully immersive.
Allow us to craft your perfect beach day.
We look forward to welcoming you on the sand and beyond.
ZACK SMITH
I am Zack! I'm an artist/ musician & love to surf. I'm originally from Miami, FL & my favorite food is Pizza! I've been with beach now since day one & it's been an incredible ride. I love sports & the Miami dolphins. Can't wait to meet you on the sand!
Vanessa O'Hara
I’m Vanessa! I’ve been with Beach Now for six years and I’m also the oldest of six siblings (basically a pro at keeping the chaos under control). When I’m not at work, you’ll probably catch me skating or cooking up something new in the kitchen. Excited to bring the good vibes to the beach and make your day memorable!
Hugh Wilton
Hi! I am Hugh. I was born in Los Angeles and grew up spending every day of the summer on the beach of Santa Monica. I love camping with my daughter and playing volleyball. I love making events special and hope to see you out on the sand with Beach Now!
Concierge Team
Our concierge team brings warmth, precision, and professionalism to every setup. While faces may change season to season, our commitment to world-class hospitality never does.
Each season, Beach Now is proud to welcome concierges, event specialists, and hospitality professionals who share our passion for effortless luxury. Their energy and care make each guest experience unique.
PARTNERS & COLLABORATORS
In collaboration with our partners, we curate the ideal beach experience for any occasion. Let us bring your dream beach day to life!
Celebrating Our 10-Year Anniversary with California Surf Club and BeachLife Festival
To commemorate a decade of curating effortless days on the sand, Beach Now introduced an exclusive on-site activation during the pre-opening events for California Surf Club a new public restaurant and private membership club redefining beachside leisure. This collaboration continued throughout the BeachLife Festival (May 2-4, 2025), where Beach Now hosted 3,500 guests daily on the HighTide VIP Deck. This marks the first partnership of its kind in Beach Now’s history, signifying a milestone and the beginning of exciting new opportunity for special events.
A note from Lizz:
“I’ve always believed that comfort and ease create the most meaningful experiences. For years, our guests have enjoyed the hassle-free service provided by our dedicated beach concierges who define Beach Now. As we enter this exciting new chapter, our team remains committed to building upon the legacy of Beach Now and our special celebrations this May in Redondo Beach mark the beginning of this exciting time in Southern California beach culture.
We can’t wait to see you on the sand!”
Fiesta Hermosa 2025 in Hermosa Beach X Beach Now
Beach Now proudly joined Fiesta Hermosa May 24-26, 2025, bringing our signature coastal luxury to one of Southern California’s most iconic beach festivals. From curated guest interactions to elevated brand moments on the sand, our team created a seamless blend of hospitality and community spirit celebrating Hermosa Beach’s vibrant culture with a touch of Beach Now elegance.
proud members
We're proud members of the Beverly Hills Chamber of Commerce, deeply involved in reinforcing the social and economic vitality of our community. Beach Now is committed to supporting local businesses and fostering a thriving environment for everyone.